Attended the Google Marketing Live (GML) 2023 Key Takeaways at a glance for everyone’s reference Theme : Ads creation using conversational AI & leveraging the power of tech to focus on value based & personalized marketing initiatives Create campaigns with Google AI-driven chat directly within the Google Ads interface with a provision to edit assets Search Generative…

Attended the Google IO 2023 Key Takeaways at a glance for everyone’s reference Leveraging the power of AI across products Cloud: will enable users to fine tune and train their own AI models with an enterprise perspective of security and privacy control Gmail: a new feature called “help me write” will empower users to use…

Attended the annual Google Search On Conference 2022 Key Takeaways at a glance for everyone’s reference Era of Multisearch : A spotlight beyond the search box to help people seek information in the way that makes sense in a multidimensional format. Soon ,Multisearch Near Me will be available to use…

Era of Automated Marketing Google Multisearch : One can search by scanning an object with a camera or uploading an image. In addition, can add text to image search to ask a specific question about the concerned object GA4 : Mobile app activity can be tracked with less reliance on…

A snapshot of the features expected to be rolled out in near future Few days back I attended Google’s Search On 2021 conference with a focus on how Google Search is evolving to keep up with the user’s needs in this digital world. I am sharing the following key takeaways…

Last week , several international websites, including Financial Times, New York Times, Bloomberg etc faced hour-long downtimes . Users were getting a server 503 error on their browsers while accessing these sites . …

In the battle to establish supremacy , few powers across the globe are resorting to all kind of options including penetrating critical systems ,key infrastructure of nations with an aim to cripple and destabilize operations using cyber space . We are witnessing an era of bullying through unconventional means which…

The recent developments in France wherein an agreement has been finalized by Google with French news publishers, to pay them for use of content published in their digital properties has brought about a tectonic shift in the digital ecosystem . Demands of enabling similar laws have gathered steam across the…

Data has become a strategic asset for all stakeholders in the digital ecosystem including nations . Protecting personal data of citizens is one of the contentious issues which is widely discussed across the world . Data localization seems to be an answer for safeguarding the data as a key asset…