Era of Automated Marketing Google Multisearch : One can search by scanning an object with a camera or uploading an image. In addition, can add text to image search to ask a specific question about the concerned object GA4 : Mobile app activity can be tracked with less reliance on…

A snapshot of the features expected to be rolled out in near future Few days back I attended Google’s Search On 2021 conference with a focus on how Google Search is evolving to keep up with the user’s needs in this digital world. I am sharing the following key takeaways…

Last week , several international websites, including Financial Times, New York Times, Bloomberg etc faced hour-long downtimes . Users were getting a server 503 error on their browsers while accessing these sites . The outage which brought down the internet for millions of users was on account of a technical…

In the battle to establish supremacy , few powers across the globe are resorting to all kind of options including penetrating critical systems ,key infrastructure of nations with an aim to cripple and destabilize operations using cyber space . We are witnessing an era of bullying through unconventional means which…

The recent developments in France wherein an agreement has been finalized by Google with French news publishers, to pay them for use of content published in their digital properties has brought about a tectonic shift in the digital ecosystem . Demands of enabling similar laws have gathered steam across the…

Data has become a strategic asset for all stakeholders in the digital ecosystem including nations . Protecting personal data of citizens is one of the contentious issues which is widely discussed across the world . Data localization seems to be an answer for safeguarding the data as a key asset…

Today every business in this digital world know the importance of traffic via the search engines to their website. …

The Digital analytics landscape is evolving at a rapid pace . Google recently announced an update to their Google Analytics platform with improved features and capabilities .The main objective is to improve decision making and with a focus to help firms derive better ROI . Google Analytics 4 is packed…

The pandemic in 2020 which acted as a black swan event resulted in a tectonic shift across industries . Firms across the world accelerated their shift towards digital and many of them had to completely reinvent their business models , reorganize processes and rewire business operations . …