Amazon Search Powered By A9 Algorithm

Image Credit & Source : keywordtool.io
  • 70% of Amazon shoppers never click past the first page of results
  • 35% of Amazon shoppers click on the first product featured on a search page
  • The first 3 products contribute around 64% of the total clicks

Factors that influence rankings

  • Relevancy: Product title, description, product copy and ratings/reviews
  • Availability : Ensure that your products are never out of stock
  • Price: Should never be perceived as high as compared to the competition

Setting up products for visibility

Crux of the algorithm

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Digital Strategist, author and speaker on latest trends in marketing, technology topics . For more info : about.me/adityakrishnan

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Aditya Krishnan

Aditya Krishnan

Digital Strategist, author and speaker on latest trends in marketing, technology topics . For more info : about.me/adityakrishnan

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