Digital Marketing Tips For Black Friday & Cyber Monday Sale
Following are the 10 Tips which brands need to take note of
1. Focus on core audience & loyal customers , inboundmarketing can be used in an effective manner for customer acquisition
2. Leverage social channels facebook live & instragram stories
3. Have a proper product out of stock handling mechanism
4. Avoid soft 404’s by redirecting product pages to home pages in case of unavailability of products
5. Maximize your mailing list — Avoid conflict of product and marketing pages on search
6. Create engagement via video based interactive content
7. Safeguard onlinereputation through orm strategy in place with continuous monitoring — PR and comms teams to be on standby
8. Focus on conveying value proposition with differentiation
9. Follow a consistent URL pattern without mentioning the year and try to re-use them during the coming years
10. Never reverse instructions especially w.r.t on hiding pages via meta robots instructions
