Digital Marketing Tips For Black Friday & Cyber Monday Sale

Aditya Krishnan
1 min readNov 27, 2020


Image credits : hawke media

Following are the 10 Tips which brands need to take note of

1. Focus on core audience & loyal customers , inboundmarketing can be used in an effective manner for customer acquisition

2. Leverage social channels facebook live & instragram stories

3. Have a proper product out of stock handling mechanism

4. Avoid soft 404’s by redirecting product pages to home pages in case of unavailability of products

5. Maximize your mailing list — Avoid conflict of product and marketing pages on search

6. Create engagement via video based interactive content

7. Safeguard onlinereputation through orm strategy in place with continuous monitoring — PR and comms teams to be on standby

8. Focus on conveying value proposition with differentiation

9. Follow a consistent URL pattern without mentioning the year and try to re-use them during the coming years

10. Never reverse instructions especially w.r.t on hiding pages via meta robots instructions



Aditya Krishnan

Digital Strategist, author and speaker on latest trends in marketing, technology topics . For more info :