Digital Trends Shaping 2021

Digital trends

The pandemic in 2020 which acted as a black swan event resulted in a tectonic shift across industries . Firms across the world accelerated their shift towards digital and many of them had to completely reinvent their business models , reorganize processes and rewire business operations . Leapfrogging of technologies became a standard norm .

As we are about to embark on a new journey and moving towards 2021.

Let us look at the major trends which will shape the future of the digital ecosystem .

Digital Trends to watch out for in 2021

  • Importance of User Experience in Search via Google’s core web vitals
  • Data Governance adhering to appropriate regulations & laws
  • IoT will rule across manufacturing firms
  • Single page applications or sites will be back in focus
  • Contextual advertising based on user’s intent and preferences
  • AI , ML algorithms will power businesses & solve problems which may result it being a key aspect across all corporate strategy meetings
  • Usage of ad-blockers affecting digital marketing initiatives
  • Cookie based user consent for remarketing purposes across geographies
  • Local SEO & Voice Search will gain prominence especially on mobile
  • AMP may lose its value : Brands would focus on consistency across devices
  • Brands will invest more on ORM across channels especially on social media
  • Customer 360 will be a reality and no more a theory ( adhering to compliances )
  • Customer Experience across various touch points to be a key differentiator
  • Performance of UX will be evaluated by business value assessments & outcomes
  • Content Marketing will be driven by themes like Wellness, health and sustainability
  • Brands will practice the principle of inclusive growth to widen their reach
  • Real time analytics and omni channel experience will work in sync to achieve marketing objectives
  • Zero click searches will see an uptick and featured snippets / instant answers will continue to rule the world of search engines
  • Data localization would be a huge topic in emerging markets
  • Harmonization of application landscape : Consolidation of tools under one umbrella ( eg : Either a Adobe or Google stack / Enterprise apps (SAP, Oracle or Microsoft)

Are you ready for an exciting journey ? Future is in front of us .

On your marks, get set go !!!

About The Author :

Aditya Krishnan is a Digital Strategist & Consultant with 10+ years of experience across different sectors and practices . He has managed business transformation engagements ranging from setting up digital platforms , designing marketing strategies to leading analytics projects . He has authored several publications on various topics across portals and shares his views regularly on latest trends in the digital / marketing space .



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Aditya Krishnan

Aditya Krishnan


Digital Strategist, author and speaker on latest trends in marketing, technology topics . For more info :