Digital Trends Shaping 2021

Image Credits : Adobe Blogs

The pandemic in 2020 which acted as a black swan event resulted in a tectonic shift across industries . Firms across the world accelerated their shift towards digital and many of them had to completely reinvent their business models , reorganize processes and rewire business operations . Leapfrogging of technologies became a standard norm .

As we are about to embark on a new journey and moving towards 2021.

Let us look at the major trends which will shape the future of the digital ecosystem .

Digital Trends to watch out for in 2021

• Importance of User Experience in Search via Google’s core web vitals
• Data Governance adhering to appropriate regulations & laws
• IoT will rule across manufacturing firms
• Single page applications or sites will be back in focus
• Contextual advertising based on user’s intent and preferences
• AI , ML algorithms will power businesses & solve problems which may result it being a key aspect across all corporate strategy meetings
• Usage of ad-blockers affecting digital marketing initiatives
• Cookie based user consent for remarketing purposes across geographies
• Local SEO & Voice Search will gain prominence especially on mobile
• AMP may lose its value : Brands would focus on consistency across devices
• Brands will invest more on ORM across channels especially on social media
• Customer 360 will be a reality and no more a theory ( adhering to compliances )
• Customer Experience across various touch points to be a key differentiator
• Performance of UX will be evaluated by business value assessments & outcomes
• Content Marketing will be driven by themes like Wellness, health and sustainability
• Brands will practice the principle of inclusive growth to widen their reach
• Real time analytics and omni channel experience will work in sync to achieve marketing objectives
• Zero click searches will see an uptick and featured snippets / instant answers will continue to rule the world of search engines
• Data localization would be a huge topic in emerging markets
• Harmonization of application landscape : Consolidation of tools under one umbrella ( eg : Either a Adobe or Google stack / Enterprise apps (SAP, Oracle or Microsoft)

Are you ready for an exciting journey ? Future is in front of us .

On your marks, get set go !!!

About The Author :

Aditya Krishnan is a Digital Strategist & Consultant with 10+ years of experience across different sectors and practices . He has managed business transformation engagements ranging from setting up digital platforms , designing marketing strategies to leading analytics projects . He has authored several publications on various topics across portals and shares his views regularly on latest trends in the digital / marketing space .