GML 2023 : Key Insights
Attended the Google Marketing Live (GML) 2023
Key Takeaways at a glance for everyone’s reference
Theme : Ads creation using conversational AI & leveraging the power of tech to focus on value based & personalized marketing initiatives
- Create campaigns with Google AI-driven chat directly within the Google Ads interface with a provision to edit assets
- Search Generative experience integrates search, shopping ads
- Google Pmax (performance based campaign) includes Generative AI to create text assets, images for (image/video heavy campaigns)
- Ads will create AI powered assets that target search queries
- Generation of assets based on user queries and search intent
- Product studio : Merchants would be able to sharpen photos and edit it using AI
- Merchant center next to replace Merchant Center with a better and simplified UI
- Features rolled out inclued usage of AI in smart bidding , brand restrictions on broad match keywords
- Two new campaign types were added : video views and demand gen with an aim to create synergies across different formats and platforms
Technology has become a business enabler and the advertiser’s life may get simplified through these frameworks and thought processes .
Are you ready for the AI driven digital advertising era ?
About The Author :
Aditya Krishnan is a Senior Digital Strategist & Consultant with rich experience across different sectors and practices at a global level. He has authored several publications on Digital Marketing , Transformation, Technology etc across portals and shares his views regularly on latest trends in the digital /technology and marketing space . He is also invited as a guest speaker by leading B-schools and in industry events . As a social initiative he has started a knowledge platform ‘Insights From Aditya’ on Linkedin to share latest insights and perspectives on various digital, technology and marketing topics with an aim to spread knowledge and raise awareness . In addition to it he is also a reputed author , poet and an avid researcher . He recently published his book “ A string of pearls” a collection of best set of poems .
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