Google IO 2023 : Key Insights
Attended the Google IO 2023
Key Takeaways at a glance for everyone’s reference
Leveraging the power of AI across products
- Cloud: will enable users to fine tune and train their own AI models with an enterprise perspective of security and privacy control
- Gmail: a new feature called “help me write” will empower users to use generative AI when responding to or sending emails
- Photos: feature called “magic editor” uses a combination of semantic understanding and generative AI to enable advanced picture improvements through edit functionality
- PaLM 2 : Scalable use of the AI models across devices especially with healthcare use-cases
- Lens: uses chatbot BARD to generate things like captions based on a photo prompt, understand the sentiment of a photo through expressions etc
- Maps: enhanced street view capabilities that will allow users to preview their routes in an immersive view, so they can visualize their entire trip before the start
- Slides: Able to use features of chatbot BARD within Google products, to have a new functionality called “sidekick” that enables users to search & get an answer with cited sources
BARD UPDATES
The pilot version is made available to all users across the globe and they aim to integrate the solution with Google’s suite of products
- Export Feature: Actions enable you to move Bard’s responses directly into other platforms like Gmail and Google Docs/Sheets
- Adobe Firefly: Users can prompt Bard to generate an image and it will create an image based on the given attributes
- Privacy: Focus on security and privacy features of their AI models
- Search: Search results will become more visual in results with detailed descriptions . Zero click searches expected to rise further .
- Availability & Reach : Bard is now open to over 180 countries and territories and is available in English, Japanese, and Korean. Fine tuned on regional , linguistic and cultural aspects
EVOLUTION OF ORGANIC SEARCH
Generative AI in search will transform how people use search engines with new integrated search results that will enable a user to get much more information on a single query .
We are moving towards an era of conversational search wherein it is going to become more difficult to maintain a fine balance between monetizing the search platform and user experience .
The battle to grab the market share for Search Engine + Generative AI has gathered immense pace. Brace for interesting times ahead :)
About The Author :
Aditya Krishnan is a Senior Digital Strategist & Consultant with rich experience across different sectors and practices at a global level. He has authored several publications on Digital Marketing , Transformation, Technology etc across portals and shares his views regularly on latest trends in the digital /technology and marketing space . He is also invited as a guest speaker by leading B-schools and in industry events . As a social initiative he has started a knowledge platform ‘Insights From Aditya’ on Linkedin to share latest insights and perspectives on various digital, technology and marketing topics with an aim to spread knowledge and raise awareness . In addition to it he is also a reputed author , poet and an avid researcher . He recently published his book “ A string of pearls” a collection of best set of poems .
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