Transform Digital Business Via Search Driven Experience
Today every business in this digital world know the importance of traffic via the search engines to their website. The main objective of every company is to ensure that their company’s products and services are featured on top of the organic search results of major search engines like Google, Bing etc.
Customers visit websites which provides a rich and seamless user experience through good design, easy navigation and relevant content. Such sites are visited again by them and it creates brand awareness,retention in the minds of the users.
Search Engines like Google keep a track of what the users do and learn what they like. By making the machine learning algorithms scalable Google’s Penguin and Panda updates are penalising websites which don’t meet the basic standards relating to content, design, relevance and speed.
Techniques like Responsive web design (RWD) help in creating a rich experience across devices by delivering a consistent brand message through user friendly interfaces. This helps in avoiding creation of multiple URL’s for the same page and would help in boosting the search results.
Purchasing a product without any problems, obtaining the required information instantly or completing a transaction smoothly are some of the basic expectations of a user . Companies having a robust strategy combining UX, content and search are winning the race in this competitive digital world.