Search On 2022 : Key Insights
Attended the annual Google Search On Conference 2022
Key Takeaways at a glance for everyone’s reference
Era of Multisearch : A spotlight beyond the search box to help people seek information in the way that makes sense in a multidimensional format. Soon ,Multisearch Near Me will be available to use your camera’s phone to search by an image (powered by Google Lens) with a text query. The image and text is used to show you visual search results to better find exactly what you’re looking for
Advanced Google Maps : Future of Google Maps is moving from a 2D to 3D world, with rich and multidimensional ways to showcase surroundings. Satellite street time video integration with local business information to make local search more visual and immersive
All Info on Products at one go : Future of shopping to be more natural, intuitive, and fun, with more ways to find the latest trends personalized to your style and preferences . A 3D and 360 degree view of products along with reviews and all details will help in overall evaluation
Focus on sustainability : Search results focusing on eco friendly routing , reducing wastage in terms of food preferences , suggestions to decrease carbon footprint etc
Importance with regard to Privacy : Investing in more ways to find, flag and remove Personal Identifiable Information (PII) across Google properties. “Results About You” is the new feature that you will be available to select whether you want your personal information removed from Google Search
Easy to find the food and cuisine you like : Grab a pic of the dish and head to a local restaurant nearby along with recommendations with simple reservation process
Future of Search is still Digital , contextual and local with a focus on search out of the box :)
About The Author :
Aditya Krishnan is a Digital Strategist & Consultant with 12+ years of experience across different sectors and practices at a global level. He has led and managed consulting / digital / marcom operations based engagements ranging from setting up digital platforms , project delivery , building future ready tech ecosystems , designing marketing strategies to leading conversion optimization, analytics and digital transformation projects He has also developed advanced technology products, applications and solutions at scale by leading large teams. An active contributor and participant in the Webmasters , SEO , digital marketing, analytics professional groups/forums including trends on cyber security. He has authored several publications on various topics across portals and shares his views regularly on latest trends in the digital /technology and marketing space . He is also invited as a guest speaker by leading B-schools and in industry events . As a social initiative he has started a knowledge platform ‘Insights From Aditya’ on Linkedin to share latest insights and perspectives on various digital, technology and marketing topics with an aim to spread knowledge and raise awareness . In addition to it he is also a reputed author , poet and an avid researcher .
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