Aug 17EU-US Data Privacy FrameworkThe new EU-U.S. Data Privacy Framework came into effect stating that the United States provides protection for personal data transferred from the European Union . It enables safe data transmission from the E.U. to U.S. companies involved in the Framework without any additional data protection measures. The Framework introduces safeguards…Data Privacy3 min readData Privacy3 min read
Jun 12GML 2023 : Key InsightsAttended the Google Marketing Live (GML) 2023 Key Takeaways at a glance for everyone’s reference Theme : Ads creation using conversational AI & leveraging the power of tech to focus on value based & personalized marketing initiatives Create campaigns with Google AI-driven chat directly within the Google Ads interface with a provision to edit assets Search Generative…Artificial Intelligence2 min readArtificial Intelligence2 min read
May 22Google IO 2023 : Key InsightsAttended the Google IO 2023 Key Takeaways at a glance for everyone’s reference Leveraging the power of AI across products Cloud: will enable users to fine tune and train their own AI models with an enterprise perspective of security and privacy control Gmail: a new feature called “help me write” will empower users to use…Digital Marketing3 min readDigital Marketing3 min read
Nov 8, 2022Search On 2022 : Key InsightsAttended the annual Google Search On Conference 2022 Key Takeaways at a glance for everyone’s reference Era of Multisearch : A spotlight beyond the search box to help people seek information in the way that makes sense in a multidimensional format. Soon ,Multisearch Near Me will be available to use…Digital Marketing3 min readDigital Marketing3 min read
Jun 5, 2022Key Outcomes From Google Marketing Live 2022Era of Automated Marketing Google Multisearch : One can search by scanning an object with a camera or uploading an image. In addition, can add text to image search to ask a specific question about the concerned object GA4 : Mobile app activity can be tracked with less reliance on…Digital Marketing3 min readDigital Marketing3 min read
Oct 14, 2021Key Points From Google Search On 2021A snapshot of the features expected to be rolled out in near future Few days back I attended Google’s Search On 2021 conference with a focus on how Google Search is evolving to keep up with the user’s needs in this digital world. I am sharing the following key takeaways…Search Engine Optimizati3 min readSearch Engine Optimizati3 min read
Jun 15, 2021Role & Importance Of CDNLast week , several international websites, including Financial Times, New York Times, Bloomberg etc faced hour-long downtimes . Users were getting a server 503 error on their browsers while accessing these sites . …Digital Transformation4 min readDigital Transformation4 min read
Apr 19, 2021Era Of CyberwarsIn the battle to establish supremacy , few powers across the globe are resorting to all kind of options including penetrating critical systems ,key infrastructure of nations with an aim to cripple and destabilize operations using cyber space . We are witnessing an era of bullying through unconventional means which…Cybersecurity4 min readCybersecurity4 min read
Jan 28, 2021Should Search Engines Pay Publishers & Content Creators ?The recent developments in France wherein an agreement has been finalized by Google with French news publishers, to pay them for use of content published in their digital properties has brought about a tectonic shift in the digital ecosystem . Demands of enabling similar laws have gathered steam across the…Google3 min readGoogle3 min read
Jan 7, 2021Data Localization : Safeguarding CyberspaceData has become a strategic asset for all stakeholders in the digital ecosystem including nations . Protecting personal data of citizens is one of the contentious issues which is widely discussed across the world . Data localization seems to be an answer for safeguarding the data as a key asset…Privacy3 min readPrivacy3 min read